Three ways new familes inquires disappear
The one you already paid for
Families call three or four agencies the same afternoon. If you aren't first to respond, you paid for a lead that signed somewhere else.
The one that came in at 8pm
Nights, weekends and holidays are when a lot of families finally sit down to make the call. An inquiry nobody answers at 8pm rarely calls back at 9am.
The one you stopped calling
Most agencies stop after one or two tries. Families who take longer to decide are still winnable, but only if someone is still reaching out.
The Lead Waste Checklist shows you which of these is happening in your agency.
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